This has been a crazy first year for us :) so I thought I would break bonhappi-T up into 'instalments' to let you see...
Instalment 1: How we came up with the idea
A while ago Felix and I were chatting about the fact that most people, given the chance, love to help others in need but often simply don't know how to. So we decided to provide a global, simple, fun way to do it and make meaningful helping out a part of everyday life.
We would create happiness by being the link that quickly and easily connects people who can (all of us) with people who can't (the underprivileged).
We put together a simple mechanism. As most people buy t-shirts, we chose quality, fashionable Ts on the one hand and as hunger is widespread and something everyone can relate to, we chose feeding the hungry, on the other.
To be universal, we created a global eCommerce site and people around the world have created over 50000 days of feeding - so far.
Every time someone buys a bonhappi-T shirt for themselves they feed a hungry mouth for a month as well - not just a day or a week! If we couldn't have found a consistent way to feed for a full month, we wouldn't have started the company.
Our customers choose to feed either a hungry person or a homeless dog when they buy a bonhappi-T. We added dogs as they add value to many families.
We partnered with NPOs FoodForward SA and The Do More Foundation to feed.
We developed a mobile and PC website. We focused our priorities on: manufacturing proudly South African, quality, fashionable, affordable t-shirts; a user friendly online shopping experience that shows exactly who the customer is feeding for a month; local and international express courier partnerships which enable us to offer free shipping as a part of the selling price.
Hope you enjoyed reading this - keep an eye out for the next one :)
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