Actually, it's 2 problems at once, with 1 thing - how cool is that 😀 bonhappi-T's DNA is 1bon+1T=2happi which means: 1 good person buys 1 bonhappi-T shirt and instantly makes 2 happy - the good person who gets a quick, easy chance to make a consistent difference in a life and the person/dog who gets food for an entire month (haha I studied Maths so makes sense that our brand essence is a sum!) Here it is in more detail...
PROBLEM 1:
The difficulty for people to regularly make a meaningful difference in the lives of those less fortunate, even though they would like to.
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| Rural community, KwaZulu Natal, South Africa |
CAUSE
* there is little opportunity for everyday people to connect with the less fortunate as the 2 groups lead very different lives
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* generally small donations are pooled by consumer brands and then given as one combined payment from the company/brand - we enable people to make a meaningful difference all on their own
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| Tiffany fed someone for a month, just by buying a bonhappi-T.com shirt for herself :) |
PROBLEM 2:
Widespread hunger
CAUSE
* the world produces enough food to feed everyone but poverty causes 1 in 8 people to go hungry every day
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| Alexandra township residents queuing for donated food |
* underprivileged people don't have sufficient money to survive and often go without food
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Philipine cooks meals from donated food for the hungry every day
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* almost half of all edible food ends up in landfills
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| Our feeding partner FoodForward SA secures edible food before it is sent to a landfill for their 600 beneficiary organisations, feeding over 250 000 people a day |
Next week, it's all about how we help you sort this out.
Be happy :)
Be happy :)
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